How does Common Value Creation Work in Practice? Case – Based Presentation of CSV Activities at Nestlé Hungary

Graphical-abstract-(JAS-054)
Judit Tessényi and Norbert Katona

 

The relationship between some types of addiction and CSR is a popular research area today. The aim of the authors was to compile a case study focusing on the assessment and evaluation of Nestlé’s CSV activities. Based on interviews and secondary analysis of topic-specific company documents, the authors of this study examined the company’s CSV activities through global-local-business and brand line, monitoring organizational actors, roles, and decision-making process as well. In addition to presenting the sustainability activities of the world’s largest food company, their results also show how strategically focused CSV differs from the CSR approach in practice.

Published on: January 17, 2022
doi: 10.17756/jas.2021-054
Citation: Tessényi J, Katona N. 2021. How does Common Value Creation Work in Practice? Case – Based Presentation of CSV Activities at Nestlé Hungary. J Addict Sci 7(2): 36-40.
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